Central European Journal of Communication

Central European Journal of Communication (ISSN 1899-5101) – the official Journal of the Polish Communication Association is published twice a year.

You are here: Home > List of issues > 2018 > Central European Journal of Communication Volume 11 No 1(20) Spring 2018 > Gender inequality in sports press coverage based on the example of Gazeta Wyborcza (2010–2013)

Gender inequality in sports press coverage based on the example of Gazeta Wyborcza (2010–2013)

Zuzanna Mazur,
Natalia Organista,
Zbigniew Dziubiński
University of Physical Education in Warsaw, Poland

ABSTRACT: Th e aim of the study was to analyze the press coverage of sports published in the largest Polish daily newspaper, Gazeta Wyborcza, in terms of gender inequality. Th e content (both qualitative and quantitative) analysis method was used. In the study, the number of articles on women and men was examined, with the qualitative sections consisting of an analysis of gender stereotypes appearing in these articles. Th e results demonstrated the underrepresentation of women in the examined sports press coverage. Th e qualitative analysis showed that articles dealing with women’s sports included gender stereotypes. Th e articles focused on the physical appearance of women or on
their non-sports lives. Infantilizing and marginalizing comments were also present. Th e study revealed the gender-dependent nature of the press coverage of sports in Poland.

 

DOI: 10.19195/1899-5101.11.1(20).6

KEYWORDS: gender, content analysis, press coverage, gender stereotypes, Gazeta Wyborcza, femininity.

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