Central European Journal of Communication

Central European Journal of Communication (ISSN 1899-5101) – the official Journal of the Polish Communication Association is published twice a year.

You are here: Home > List of issues > 2019 > Central European Journal of Communication Volume 12 No 3(24) Fall 2019 > Profile of public relations practitioners in Poland: Research results

Profile of public relations practitioners in Poland: Research results

Dariusz Tworzydło
UNIVERSITY OF WARSAW, POLAND

Przemysław Szuba
EX ACTO SP. Z O . O . , POLAND

Norbert Życzyński
COMMIT POL AND SP. Z O . O . , POLAND

ABSTRACT: The article is a summary of three quantitative research projects carried out in the years 2017–2018 taking into account a set of analogous questions. Their collective aggregation allows the attempt to present the profile of a Polish PR specialist with the indication of the main activities undertaken while performing daily professional duties. The research has shown that media relations and e-PR play a key role in everyday professional work. Nevertheless, a PR specialist in Poland has to deal with many task areas, which are often related to the dynamic development of new technologies, such as relations with influencers. In the analyses, the key diagnostic element was the measurement of professional experience and information regarding employment aspects. Respondents constituted both specialists working in PR agencies as well as in other domestic companies and institutions. The article contains a list of activities presented in statistical terms that are related to work in the PR industry.

 

DOI: 10.19195/1899-5101.12.3(24).5

KEYWORDS: PR specialist, public relations, task areas, professional work, research, public relations agencies.

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