Central European Journal of Communication

Central European Journal of Communication (ISSN 1899-5101) – the official Journal of the Polish Communication Association is published twice a year.

You are here: Home > List of issues > 2008-2010 > 2009 > Central European Journal of Communication Volume 2 No 1 (2) Spring 2009 > EU structural funds’ publicity and the practice of journalism and public relations in Lithuania

EU structural funds’ publicity and the practice of journalism and public relations in Lithuania

Laima Nevinskaitė

(Vilnius University)

ABSTRACT: The aim of the article is to analyse the practice of EU structural funds projects’ publicity in Lithuania, concentrating on the issue of the so called “paid articles,” used by many of the EU funded projects. It is considered to be a negative practice, since in this case a big part of the information on EU funded projects is presented in a cost ineffective way. It might also reinforce the tendencies in the media to expect companies or public institutions to pay for a publication instead of relying on ethical relationships with public relations sources. The article attempts to show how the publicity measures of EU structural funds projects have adapted to the existing practices and have reinforced them.


KEYWORDS: EU structural funds, publicity measures, media, public relations, journalism ethics, advertorials

FULL TEXT:  EU-structural-funds-publicity-and-the-practice-of-journalism-and-public-relations-in-Lithuania (PDF / 185.15 kb)