Central European Journal of Communication

Central European Journal of Communication (ISSN 1899-5101) – the official Journal of the Polish Communication Association is published twice a year.

You are here: Home > List of issues > 2008-2010 > 2009 > Central European Journal of Communication Volume 2 No 2 (3) Fall 2009 > Political campaign communication in Sweden: Change but not too much

Political campaign communication in Sweden: Change, but not too much

Lars Nord

(Mid Sweden University in Sundsvall, Sweden)

ABSTRACT: This article discusses the development of election campaign communications in Sweden. The article analyzes whether political campaign communication in Sweden is heavily influenced by international trends, and if some distinctive national features still prevail. The mixture of liberal and social responsibility media system traditions in the Swedish society is used as a theoretical point of departure. Additionally, empirical data from the latest Swedish national elections on party communication, media coverage and web communication are presented and new communication trends are analyzed.

 

KEYWORDS: campaign communication, political marketing, news commentary, party selectors, professionalization, hybridization

FULL TEXT:  Political-campaign-communication-in-Sweden-_-Change-but-not-too-much (PDF / 208.84 kb)