You are here: Home > List of issues > 2008-2010 > 2010 > Central European Journal of Communication Volume 3 No 1 (4) Spring 2010 > Agency awakening and the audiovisual: Developments in late-Soviet Latvian Broadcasting
Agency, awakening, and the audiovisual: Developments in late-Soviet Latvian Broadcasting
Sergei Kruk (Rīga Stradiņš University, Latvia),
Janis Chakars (University of North Carolina Wilmington, USA)
ABSTRACT: This study explores developments in Latvian broadcast media during the period known as the “awakening” that led up to the re-establishment of independence. It pays particular attention to the celebrated television program Labvakar (Good Evening). It argues that pre-existing patterns of political communication persisted through the period showing that while media practices and content were the product of social agency emanating from an elite group of intelligentsia and politicians, broadcasting was less successful at generating social agency at the grassroots, a precondition for and ideal of effective civic and public service communication.