Central European Journal of Communication

Central European Journal of Communication (ISSN 1899-5101) – the official Journal of the Polish Communication Association is published twice a year.

You are here: Home > List of issues > 2011 > Central European Journal of Communication Volume 4 No 1 (6) Spring 2011 > The role of PR in healthcare and social insurance reform in Poland and the United States

The role of PR in healthcare and social insurance reform in Poland and the United States

Michael Szporer (University of Maryland, USA),

Jacek Barlik (Woodstock Leasor Warszawa, Poland)

ABSTRACT: We contrast public debate concentrating on Polish and American insurance industries and their positions in the healthcare and social insurance reforms announced by administrations of Donald Tusk in Poland and Barack Obama in the US. The analysis concentrates on the public debate and explores public appearances, speeches and documents generated by insurance industry associations, trade organizations, major corporations in the sector and public officials and assesses their wider impact. Media strategies and PR methods used by Polish and American businesses and organizations are identified in order to compare public relations industries in both countries, demonstrate common traits and obvious differences, as well as forecast future developments in public relations practices, especially in Poland.

 

KEYWORDS: international PR, healthcare reform, public affairs, insurance industry, PR methods

FULL TEXT:  The-role-of-PR-in-healthcare-and-social-insurance-reform-in-Poland-and-the-United-States (PDF / 236.85 kb)