You are here: Home > List of issues > 2014 > Central European Journal of Communication Volume 7 No 2 (13) Fall 2014 > Media for the Russian language minorities: The role of the Estonian Public Broadcasting (ERR) in 1990-2012
Media for the Russian language minorities: The role of the Estonian Public Broadcasting (ERR) in 1990-2012
Andres Jõesaar (Tallin University Baltic Film and Media School, Estonia),
Salme Rannu (University of Tartu),
Maria Jufereva (University of Jyväskylä)
ABSTRACT: This article aims at exploring the ways in which Estonian Public Broadcasting (ERR) tackles one specific media service sphere; how television programmes for Russian language minorities are created in a small country. For that task development of the whole Estonian media landscape must be overviewed. By referring to McQuail?s (2010) theoretical framework of media institutions? influencers, this article investigates how media policy, economic conditions and technology have influenced these processes. The article gives an insight into the development of Russian language media in such a small media market as Estonia.