Central European Journal of Communication

Central European Journal of Communication (ISSN 1899-5101) – the official Journal of the Polish Communication Association is published twice a year.

You are here: Home > List of issues > 2015 > Central European Journal of Communication Volume 8 No 1 (14) Spring 2015 > Contextualizing media behavior: Media environments and individuals' media use in the European Union

Contextualizing media behavior: Media environments and individuals' media use in the European Union

Matthew Loveless

(University of Kent, United Kingdom)

ABSTRACT: Individuals in ‘freer’ media environments are assumed to have better choices among media and are thus able to make better and more efficient use of media. Using the European Parlia- mentary Elections of 2009 as a highly visible political event, we find that, as expected, individuals use media to satisfy informational needs about the elections in highly ‘free’ media environments (Hallin & Mancini, 2004). In addition, we find strong prima facie evidence that in ‘less free’ media environments distinguished by the strong alignment of parties, social and political cleavages, and media outlets individuals also respond with higher information-seeking media behavior. For comparative media studies, by linking specific media environments to specific individual-level media behaviors, where media is used tells us more about how media is used.

 

KEYWORDS: media, political communication, European Union, political behavior, media effects, democracy

FULL TEXT:  Contextualizing-media-behavior-Media-environments-and-individuals-media-use-in-the-European-Union (PDF / 945.14 kb)