Central European Journal of Communication

Central European Journal of Communication (ISSN 1899-5101) – the official Journal of the Polish Communication Association is published twice a year.

You are here: Home > List of issues > 2016 > Central European Journal of Communication Volume 9 No 1 (16) Spring 2016 > Forms of local media relations in local communities – case studies 

Forms of local media relations in local communities – case studies 

Sylwia Męcfal

(University of Łódź, Poland)

ABSTRACT: The local media market in Poland developed in very particular conditions, conditions which Nowak (1979,1981) described as a “social void”. As a result, it might be presumed that it was more likely that the new forms of society (including local media) were formed on the basis of the “bounding” type of social capital rather than the “bridging” type. This might be one of the reasons why tight and coplex relationships between the local media and the other social actors still exist. On the basis of my own qualitative research (case studies conducted in four small towns in Poland), this article shows how complex the local relations are and describes the involvement of local journalists and local media owners in these networks of relations which might often be a cause of condlicts of interest (individual or institutional) or media bias.

 

DOI: 10.19195/1899-5101.9.1(16).2

KEYWORDS: local media, local relations, confilct of interest, symmetrical relations, non-symetrical relations.

FULL TEXT:  Forms-of-local-media-relations-in-local-communities--case-studies (PDF / 586.21 kb)