Central European Journal of Communication

Central European Journal of Communication (ISSN 1899-5101) – the official Journal of the Polish Communication Association is published twice a year.

You are here: Home > List of issues > 2017 > Central European Journal of Communication Volume 9 No 1 (18) Spring 2017 > Distributed gatekeeping. Uncovering the patterns of linking behaviors on Facebook

Distributed gatekeeping. Uncovering the patterns of linking behaviors on Facebook

Wojciech Walczak,
Michał Meina,
Krzysztof Olechnicki
(Nicolaus Copernicus University, Poland)

ABSTRACT: Based on an analysis of 770,269 links posted by 1,969 Polish Facebook users, the present article investigates how the users' characteristics infl uence their link-sharing behaviors, and how these characteristics are related to social rewards received for posting links. Male users, older ones and inhabitants of larger cities tend to link more to politics-related news (they also receive more social feedback for doing that) while female users, younger ones and inhabitants of smaller locations tend to link more to entertainment-related sites. The cluster analysis of linking strategies of Facebook users suggests that the most common behavior is to provide a mixture of news and entertainment-related links, although pure "news-keeper" and "entertainment-keeper" types of users are distinguishable.

 

DOI: 10.19195/1899-5101.10.1(18).2

KEYWORDS: gatekeeping, social networking sites, sharing links, Facebook, computer-mediated
communication.

FULL TEXT:  Distributed-gatekeeping-Uncovering-the-patterns-of-linking-behaviors-on-Facebook (PDF / 407.39 kb)