Can the Church use media communication channels? Inherent features of media communication channels relative to religious messages in the media
(Catholic University in Ružomberok, Slovakia)
ABSTRACT: The present study is part of a complex research project dealing with the suitability of media language to spread religious messages. It deals with the nature of the communication channel of the mass-media. It is based on the qualitative research carried out especially by means of the methods of focus groups and Delphi Techniques. Starting with the key issue of the function of journalism, the study gradually investigates the attributes of the media communication channels according to their approach towards religious topics. Based on this criterion, the research divides media into two groups: secular and religious media. The study carefully investigates their internal motivation, commerciality, democratic nature and publicity, agenda setting and capacity to change people.